Art 01. //Velar
Velar, a contemporary jewellery brand known for its sculptural minimalism, approached us to launch their first glass collection — a striking departure from their previous work. Our task was to build not only a campaign but a complete creative framework that could carry the collection into the world with clarity and impact.
We developed a distinct graphic language for the launch, related to but separate from Velar’s core branding. This included an add-on logo for the collection name, a full suite of graphic materials, and a cohesive visual system to tie every touchpoint together. To support the launch, we built and executed a complete social media plan, ensuring the collection reached audiences with consistency, precision, and intrigue.
The result was a campaign that balanced elegance with experimentation, elevating the delicate strength of glass through design, storytelling, and strategy.
Campaign Strategy
Creative Direction
Add-On Logo & Graphic Materials
Social Media Plan & Execution
www.velarclient.com ↗
“Working with Echo Studio on this project truly propelled Velar to another level."
★ ★ ★ ★ ★
"What stood out most in working with Echo Studio was the time they took to understand not just the collection, but what it meant to me as a designer. They immersed themselves in the craft, got into the weeds of glasswork, and by the end it felt like they knew Velar as intimately as I did. They didn’t just do what was asked — they challenged me, nudged me outside of my comfort zone, and in doing so helped us create something far more powerful than I imagined. The result was incredible both visually and strategically: our highest-reaching campaign to date and the largest sales we’ve ever seen from a launch. Working with Echo Studio on this project truly propelled Velar to another level."
— Mahsa Amiri, Founder of Velar